Coming to iPhone in November

A pet’s own
little house.

hok /hɔk/ · Dutch · noun

  1. A small shelter that belongs to one animal: a kennel, a hutch, a coop.
  2. That place for their health: an iPhone record of photos, symptoms and doses that shows whether treatment is working.

“Kira’s skin has a mind of its own. Her flare-ups lived in notes, the camera roll and half-remembered vet visits, and ten minutes with the vet was never enough to explain them. So I built the record I wished I’d had.”
Ricardo, maker of hok

See what it does
Black and white portrait of Kira, a White Swiss Shepherd, looking to the side with her mouth open.

See if it’s
getting better.

Day 1, a first rating. Two weeks in, 8 → 7. Four weeks in, Improving, severity 8 → 5, with dated photos to show for it. Other pet apps count walks and vaccines. hok answers the question you actually have.

How you log it
Day 1: Ear infection, first rating, severity 8 out of 10, one photo.
Day 1 · 8/10
Day 13: Improving, severity 8 to 7, four check-ins.
Day 13 · 8 → 7
Day 29: Improving, severity 8 to 5, eight check-ins with dated ear photos.
Day 29 · 8 → 5

Log it
in seconds.

Snap a photo, tap where on the body, rate it. Stool, vomiting, itch and appetite take one tap. Everything lands on one timeline, dated.

Every record in one place
hok check-in details: a dog body map with the ears highlighted, and a severity scale from 1 to 10 with 5 selected.

Every pet.
Every record.

Medication with reminders you confirm in one tap. Vaccines and preventives with the next due date worked out. Weight, vet visits, prescriptions and lab results. Dogs, cats and anyone else.

What your vet gets
hok pet list with three dogs: Kira, a White Swiss Shepherd; Olive, a Miniature Schnauzer; and Pip, a terrier mix.

Ready for the vet
in one tap.

The condition, its severity trend, first and latest photos, doses given and skipped, symptoms and your questions, on one page your vet can read in a minute. It prints in black and white, so every severity is a number.

Where your data lives
Sample one-page vet summary for Kira: a condition improving from severity 8 to 6, first and latest photos, body map, owner questions, check-ins, medication, symptoms, vaccines and weight.

No account.
Your iCloud only.

hok keeps your pet’s record on your iPhone and syncs it through your own private iCloud. It never touches our servers. No ads, nothing sold. You decide what to share and when.

What it costs
hok settings: free plan for one pet with a €9.99 unlock, pay-what-you-want tips, weight unit, language, and iCloud sync switched on, private to your Apple ID.

Free for one pet.
€9.99 once for more.

Every feature is in the free version, with no time limit. One payment (€9.99, or your local App Store price) unlocks unlimited pets for good. No subscription, no trial. If hok helps, you can leave a tip.

Questions

Vet clinic or animal shelter?
hok is free for you.

Write from your clinic or shelter and I’ll send a one-time code that unlocks unlimited pets.

hello@hok.pet

Questions?

Reach out to hello@hok.pet.

When does hok launch?

In November, on iPhone.

Is there an Android version?

Not yet. Write to hello@hok.pet and I’ll count you in.

Is it really free?

Yes. One pet, every feature, no time limit. Unlimited pets is a one-off €9.99.

Where is my data stored?

On your iPhone, synced through your own private iCloud. It never touches our servers.

Do I need an account?

No.

Can my partner use it too?

The €9.99 unlock is shared with your family through Apple Family Sharing. A shared record that two phones edit together comes in a later version.

Does it replace my vet?

No. hok helps you notice changes and give your vet better information.

Which languages?

English, Portuguese, Spanish, German and French.